What You See is Not What You Get

June 14, 2019

Joel Dagenais knows how to build businesses. He began his career in the restoration industry in 1989 by doing it all for a small insurance restoration firm in Ottawa, Ontario – marketing, estimating and project management – helping to double the company’s volume during his three-year tenure. In 1992, he and a partner purchased a First General Services franchise. Having developed plenty of contacts in the insurance industry from the prior company, he was able to secure an exclusive relationship with a large insurer within two months. Selling his ownership interest to his partner that same year, he opened a First General Services office in Hull, Quebec, and grew that to the largest restoration contractor in the area.

While developing the Hull office he exercised an option to develop the entire province of Quebec, and sold 15 franchises for a total of 16 locations; and then in 2007 he sold the entire master franchise system. Along the way he also became the exclusive distributor for Xactware in Canada and in four years increased sales eight-fold. Early this year Dagenais acquired the franchisor company for the First General Services system in the U.S., based in Orlando, Fla.; and he hopes to expand the existing network throughout the U.S. within five years.

Having such a broad base of experience in the restoration industry means there are quite a few stories to share.One recollection involved a safety-related teaching moment: In the late ‘90s his company was working on a large commercial water loss at a private school. The workers were thoroughly trained in how to handle water mitigation. Back then they wore ordinary work clothes with some personal protective equipment such as respirators when needed. Their typical water loss jobs were residential where the worst risk was that some wet drywall might fall on someone; but the school was a commercial-style building. Among other typical commercial features, it had suspended ceilings with fibrous tiles and 2′ x 4′ fluorescent light fixtures covered by acrylic lenses.

Because it was a fair-sized loss, the project manager had gone to the site to make sure they wouldn’t miss any areas that needed drying or that might create mold issues.The crew was working on the second floor where the water damage had occurred, while the project manager was on the ground floor performing his inspection. Unbeknownst to the crew or the project manager, water had accumulated on the first floor’s ceiling tiles; in fact, the tiles had absorbed a tremendous amount of water, yet they had stayed intact rather than collapsing out of the grid.

The school was an older wooden structure and the crew’s work activity caused the second-floor joists to deflect. The ceiling grid was attached to those floor joists; and this movement, along with the accumulated weight of the now-sodden tiles, caused some of the fasteners to suddenly pull loose from the joists. The abrupt, partial drop twisted the steel grid; and because the light fixtures were just sitting in the grid rather than being independently attached to the joists, they dropped with the grid – causing several of the acrylic lenses to fracture into pieces that fell on the projec tmanager. Because he wasn’t wearing a hardhat, he suffered a deep gash in his head – about three to four inches long in a half-moon shape. Bad enough, of course, but he was fortunate not to have suffered a more serious injury. Had a larger and heavier object fallen on him, the consequences could have been fatal.

Dagenais is frank in acknowledging that they didn’t handle the safety precautions correctly. They never imagined that so much water could accumulate in a dropped ceiling without causing the individual tiles to cave in, but they still should have prodded the tiles to make sure there wasn’t a potential hazard. And they didn’t anticipate that the fasteners used to attach the grid to the second-deck joists might be inadequate for the added load caused by the accumulation of water.

Current commercial code would require that both the grid and the light fixtures be attached to the joists with screws – but because this was an older building they had been nailed, and the light fixtures were simply nested in the grid instead of being independently attached. One lesson learned was to never assume how a structure has been put together, even a commercial building.They treated what was in effect a construction site (which automatically would have warranted the wearing of hardhats) as an ordinary water mitigation job. Lesson two was to never repeat that mistake.

A commercial loss environment is very different froma residential loss environment. Even if a water mitigation crew is well-trained, they don’t necessarily know what’s behind the walls unless they’ve also been trained as general contractors. Unlike a fire loss, where potential hazards are well understood, the prevailing attitude with water loss work is, “it’s water… can’t hurtcha.” But experience is the best teacher, and Dagenais believes that it takes a licensed, fullservice general contractor – one that understands how a commercial building is constructed – to safely handle commercial restoration work.

Read Next - Is your site safety orientation a hazard?

You might also like

Multi-Site Contractor Verification for Safety Programs
March 10, 2026
Learn how consistent contractor verification across locations strengthens multi-site safety programs and improves contractor compliance oversight.
By Erica Montefusco March 4, 2026
EDITOR'S NOTE: Our friend Erica Montefusco , Senior VP, Risk & Compliance at PROtect, wrote the following post on LinkedIn. We liked it so much we asked if we could republish it as a guest blog. This is the first of four com-panion pieces on resilience and leadership, which will appear in future guest blogs. _______________ There is a misconception that industrial risk leadership is rigid. Regulations. Standards. Checklists. Audits. Metrics. On the surface, it can look procedural. But the longer I’ve worked in risk, safety, and compliance, the more I’ve realized something unexpected: This career is not about rigidity. It’s about exploration. Curiosity Is a Risk Control Before I worked in industrial environments, I was fascinated by anthropology, archaeology, and scientific dis-covery. Why civilizations rise. Why they collapse. How systems evolve. How small environmental or cultural shifts compound over time. That lens never left me. In industrial risk, the same principles apply. Organizations don’t experience catastrophic failure without signals. Drift occurs gradually. Norms shift quietly. Pressure normalizes shortcuts. If you’re not curious, you miss it. Curiosity is not abstract in this profession. It’s protective. Asking: Why is this procedure written this way? Why are near-miss reports declining? Why does this site feel different than others? Why did supervision behavior change under schedule pressure? Risk leadership requires scientific thinking - observation, hypothesis, pattern recognition. It is less about enforcement. More about investigation. Cultural Understanding Shapes Safety Culture Traveling the world, experiencing different countries, belief systems, and social norms, it reshaped how I view organizational culture. Every culture, whether national or corporate, has invisible rules. What is spoken openly. What is avoided. Who challenges authority. Who doesn’t. Safety culture operates the same way. You cannot implement risk controls without understanding cultural dynamics. If speaking up is culturally discouraged, Stop Work Authority will fail. If production pressure is celebrated as heroism, incidents will rise. If environmental stewardship is treated as compliance instead of responsibility, corners will eventually be cut. Leadership requires cultural literacy. And cultural literacy begins with humility. Exploration Builds Resilience Exploration, whether physical or intellectual, builds resilience. When you’ve navigated unfamiliar terrain, when you’ve faced environments outside your comfort zone, when you’ve experienced adversity and uncertainty… you learn something essential: Calm is a choice. In industrial risk leadership, calm is not optional. Emergencies happen. Incidents occur. Regulators ask hard questions. Executives look to you for clarity. Your tone becomes the baseline for everyone else. Resilience is not bravado. It’s steadiness under pressure. That steadiness is built long before crisis arrives. It is built through challenge. Scientific Curiosity and Regulatory Discipline Risk work is often viewed as regulatory. But at its core, it is scientific. Observe. Measure. Analyze. Adjust. Environmental compliance demands precision. Safety programs demand behavioral understanding. Risk mitigation demands systems thinking. The most effective leaders in this space are not just rule-followers. They are investigators. They want to understand: What is really happening? What patterns are emerging? What assumptions are we making? Where is drift occurring? Exploration and science share a common foundation: Intellectual honesty. If something isn’t working, you change it. If evidence contradicts belief, you adapt. That mindset has shaped how I lead. The Connection Between Stewardship and Leadership The longer I work in this field, the more I see risk leadership as stewardship. We are entrusted with: People’s safety. Community trust. Environmental integrity. Corporate reputation. Financial stability. That is not a small responsibility. Travel has taught me how interconnected systems are. Environmental work reinforces that daily. Air doesn’t stop at property lines. Water doesn’t respect ownership boundaries. Reputation doesn’t isolate itself to a single event. Leadership requires long-term thinking. Exploration teaches you to look beyond the immediate horizon. Why This Matters Now We are entering a period of increased transparency. AI-driven analytics. Real-time environmental monitoring. Data visibility at unprecedented levels. The future risk leader must be more than compliant. They must be: Curious. Culturally aware. Scientifically grounded. Emotionally steady. Ethically anchored. Industrial leadership and exploration are not opposites. They are parallel disciplines. Both require courage. Both require humility. Both require adaptability. Both require respect for forces larger than yourself. And both demand resilience. Closing Reflection If there is one thing my professional career and personal philosophy share, it is this: Never accept the surface. Look deeper. Ask harder questions. Challenge assumptions. Stay steady under pressure. Protect what matters. Risk leadership, like exploration, is not about control. It is about understanding. And understanding is what ultimately keeps people safe.
Centralized Contractor Data
March 4, 2026
Learn how centralized contractor data, automated COI tracking, and structured contractor prequalification reduce administrative burden while strengthening safety...

Book a Service Today